From Sydney-born beginnings in 2000 to an international cult label, One Teaspoon has never followed the rules. 25 years later, we’re still redefining confidence, denim, and the art of undone luxury.

25 Years of Undone

“We were never about trends. We've always been about attitude.”

THE CAPSULE: A CELEBRATION OF EMPOWERMENT

To mark 25 years of denim evolution, we’ve reimagined ten cult classics from the archive — each one hand-finished, limited, and made to celebrate the One Teaspoon legacy.

Studded, frayed, faded, and fearless — this capsule embodies then and now: the pieces that made us, reborn for a new generation.

SHOP THE CAPSULE

Liz Roberts, Director/Owner

THE LIMITED EDITION BANDITS LOW WAIST DENIM SHORTS - SALTY DOG

“The Bandits are where it all started. They’ve become part of One Teaspoon’s DNA - the original world-famous short that defined how denim could look and feel. This wash, this shape, this attitude... it’s everything we stand for.”

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FROM LIZ ROBERTS, DIRECTOR/OWNER

25 YEARS AND COUNTING

Follow Liz at @lizroberts_onetea

Twenty-five years.

A quarter century of fearless self-expression.

And somehow, it still feels like we’re just getting started.

When I think about what One Teaspoon represents today, it’s not just a brand, it’s a spirit. It’s that effortless energy that takes you from beaches to bars, from dayclubs to nightclubs. It’s carefree but never careless; confident, a little reckless, and always authentic.

We’ve always been about attitude. The kind you can’t fake. The kind that lives in a perfectly frayed hem, a worn-in tee, or a pair of denim shorts that fit just right after a thousand adventures. That’s the heartbeat of One Teaspoon: raw, undone, and alive.

Our journey has taken us around the world, from Sydney to New York, London, Tokyo, and beyond. We’ve collaborated with incredible global partners, from Free People to Revolve, and we’re stocked in over 40 countries through more than 100 retail partners. But what excites me most is how our community continues to evolve, a new generation discovering pieces that have been loved for decades and making them their own.

The Bandits shorts are a perfect example. They’ve become a cult symbol of good times, a staple of festivals and summers everywhere. Seeing women wear them differently, pairing them with boots in Scandinavia, sneakers in Seoul, or bare feet in Byron... that’s the beauty of timeless design.

At One Teaspoon, we don’t chase trends. We create feeling. We stay true to our heritage. Effortless, confident, a little rebellious, but we’re constantly pushing forward, refining detail, reimagining fabric, experimenting with embellishment and finish. The polish is never the point. The soul is.

“One Teaspoon isn’t about being perfect. It’s about being real, a little wild, a little worn, and completely your own.”
— Liz Roberts,
Director/Owner

Liz Roberts, Director/Owner

WAS IT AN ILLUSION TEE

“This one’s a favourite because it’s introspective, a nod to the wild ride that’s been One Teaspoon. It’s emotional, a little surreal, and very rock ’n’ roll. The artwork feels like something you’d find in a vintage store in LA, soft, washed, perfectly imperfect. It’s a love letter to our past, but it still feels modern.”

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This milestone felt like the perfect moment to celebrate what makes One Teaspoon unique.

The 25-Year Anniversary Capsule is our love letter to the pieces that shaped us, and a statement about where we’re heading next.

We revisited our cult favourites, the Bandits shorts, Jackson wide-leg jeans, the classic Trucker jacket, the Everyday denim shirt, and our most-wanted tees, and reimagined them through a new, elevated lens. Every detail has been considered: hand-applied studs, tonal hardware, intricate embellishment, washed-down finishes. Each piece feels like a collectible, something special, something you’ll hold onto for years.

The capsule is launching exclusively at oneteaspoon.com.au, and through Free People in North America and Nelly.com across Scandinavia and Europe. It’s limited, considered, and made for collectors, a celebration of craftsmanship, individuality, and everything One Teaspoon stands for.

Pieces that live with you, move with you, and tell your story.

Liz Roberts, Director/Owner

GOOD TIMES BOYFRIEND TEE

"It’s the slogan that defines us — raw, real, and unapologetically optimistic. ‘Nothing But Good Times’ has become a mantra over the years. We wanted this tee to feel like something you’ve had forever — that perfect vintage softness and bold print that makes it feel instantly cool."

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25 YEARS OF HISTORY...

EST. 2000

One Teaspoon was independently founded in the sunny beaches of Sydney, Australia.

2005

Expansion to Europe & Asia

2010

Expansion to major USA retailers

2015

International expansion into new flagship retail

2020

One Teaspoon celebrates 20th Anniversary

2025

One Teaspoon celebrates 25th Anniversary

Liz Roberts, Director/Owner

STUDDED EVERYDAY DENIM SHIRT

"We wanted something that literally said what One Teaspoon stands for — ‘Nothing But Good Times.’ It’s a celebration of where we’ve been and everything still to come. It’s the perfect oversized denim shirt — relaxed, raw, detailed with that signature OT rebellious touch. The studded lettering turns a classic into something completely unique.”

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To mark the moment, we’ve created a campaign that bridges past and future, a visual diary of the One Teaspoon attitude through a modern lens. Shot with raw texture and quiet confidence, it’s both a nod to where we’ve come from and a declaration of where we’re going.

This campaign is a reminder that attitude doesn’t belong to one generation. It’s an energy that keeps evolving, timeless, fearless, alive.

Our focus now is on connection, meeting the next wave of our community where they live, on TikTok and Instagram, through real storytelling, not perfection. It’s not about filters or staging; it’s about that same undone energy that’s always been at our core.

LOOKING FORWARD

As we look ahead, the future feels wide open.

We’re growing: expanding into new markets, exploring new partnerships, and bringing One Teaspoon’s world to life in more immersive, unexpected ways.

We’re not interested in standing still. Fixed retail feels stagnant, we want movement, pop-ups, moments that surprise people, that make them feel part of something.

We’re continuing to develop our lifestyle categories, denim will always be our foundation, but the universe we’re building around it is limitless: dresses, jackets, tees, leather pieces, each designed with that same One Teaspoon edge.

And as we move into the next 25 years, one thing remains certain, our attitude.

Nothing but good times.

Follow Liz at @lizroberts_onetea

SHOP THE CAPSULE

Liz Roberts, Director & Owner

LIMITED EDITION DENIM TRUCKER JACKET

“A true collector’s piece. It captures 25 years of craft, attitude, and evolution. Our classic trucker reimagined through a One Teaspoon lens. You can feel the craftsmanship in every stitch. I love the restraint of this jacket, the studs are minimal, but the placement is strong. It feels elevated, effortless, and tough in a beautifully refined way.”

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25 Years of Undone

“Our denim has always told a story. It’s lived in, perfectly worn, and ready for whatever comes next.”

Liz Roberts, Director/Owner

LIMITED EDITION JACKSON JEANS

"The Jacksons are freedom in denim form — they move, they breathe, they have that lived-in, loved-forever feeling. We wanted to bring back the essence of the early 2000s with a grown-up edge. This pair is all about balance — that perfect drape and subtle hardware detailing that gives it understated strength. They’re relaxed but powerful — a reminder that simplicity done well is timeless."

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EXCLUSIVELY STOCKED AT

Every stud, stitch, and fade was done with purpose. Each limited edition piece in the 25th Anniversary Capsule is a one one of a kind release, created using heritage denim washes, archive hardware, and embellishment techniques from our original studio days.