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AUSTRALIA'S #1 CULT DENIM LABEL

BLUE JEAN BABY. New Collection Launch. July, August, September 2025.

BLUE JEAN BABY. New Collection Launch. July, August, September 2025.

Born to roam. Built to turn heads.

The latest One Teaspoon collection is here: BLUE JEAN BABY- and it’s everything you want from cult denim with a side of classic edge.

Think iconic low-waist shorts. Think slouchy, borrowed-from-your-boyfriend jeans. Think oversized, undone jumpsuits. Think gritty washes, buttery leathers, vintage-fits and silhouettes reworked for now.

This is denim done different.

BLUE JEAN BABY is your new uniform: from low-waist cult shorts to super wide-leg showstoppers, buttery leathers, acid washes, and skin-baring minis. Washed-out blues, antique khakis, soft blacks and faded greys make up this season’s palette. Fits run from low-rise to super wide-leg, short-short to long and lean, oversized to skin-baring slim.

Forget the rules. BLUE JEAN BABY is denim for the rebels, the roamers, the girls who don’t follow trends, they make their own.

WHAT TO EXPECT:

Signature low-waist cult denim shorts (always a staple, always selling fast)

Barrel, parachute and boyfriend jeans, relaxed and worn in, just right

Wide-leg denim so good it demands attention

Statement leather pieces, buttery, bold, rock’n’roll at heart

Jumpsuits, denim skirts and dresses, all with that One Teaspoon attitude

Fresh new shirts, tops, tanks and tees designed to live in

THE VIBE:

Nineties nostalgia meets modern rebellion. It's the spirit of denim: loud, gritty, free. It's denim worn like you mean it. It's the pieces you throw on and instantly feel cooler.

THE VISIONARIES:

Photographed by Gary Gee, with Art Direction and Styling by Jaz Lynch, the campaign captures BLUE JEAN BABY in its natural habitat: part studio, part sun-bleached, fully free-spirited. 

Hair and makeup by Jessica Diez bring the undone, lived-in energy to life.

Models Harbor Fletcher (outdoor) and Milla Brajkovich (studio), both of Priscillas, embody the effortless attitude at the heart of this collection.

WHY YOU NEED IT:

Because denim’s not going anywhere. And neither is attitude.  BLUE JEAN BABY gives you both. Style it your way. Break the rules. Rewrite the codes. Do it for the girls who know who they are and don’t need permission.

Slip into something reckless. This season, we’re letting denim do the talking… loud, gritty, and unapologetically cool.


 

SHOP THE COLLECTION: 

Shop BLUE JEAN BABY

Available in 3 mini capsules: July, August, September.

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